find42.de — for coaches, consultants and trainers
Your coaching method, running as your own AI
If you coach, consult or train, your clients already ask a chatbot the questions they used to save for you — and it answers with the internet's average. find42 puts your frameworks, your boundaries and your voice into that conversation, sends people back to you the moment the situation needs a human, and leaves every commercial decision with you.
42 is the easy part. Any model will hand you an answer. Knowing which question it answers is the work — and that is the part your method does.
Why now
Why coaches and consultants are adopting AI now
The advice vacuum is filling, and the profession is being repriced. This is not a forecast. The channel exists, people are using it, and the only open questions are whose thinking it carries and whether your practice is in it.
People ask the machine first
Prioritisation, a difficult conversation on Monday, a team that is not working, a career decision at 11 p.m. The questions that used to wait for the next session now go to a general-purpose chatbot, because it is awake and it is free.
Generic AI is a people-pleaser by design
It is trained to be agreeable. That is the opposite of what someone pays an expert for. Generic advice feels supportive, sounds reasonable, is averaged from everything ever written, and changes nothing.
Coaching has to adopt AI, like every other profession
Every business that sells thinking is being re-examined against what a machine can now do, and coaching is not exempt. Buyers ask how you work with AI. Corporate procurement asks it in writing. "We do it the traditional way" has stopped reading as craftsmanship and started reading as a practice that has not looked at the question yet.
Adopting means changing the process, not bolting on a chatbot
The move that pays is putting AI inside the coaching process — intake, the work between sessions, preparation, follow-through, the patterns across a cohort — so the method reaches further and the human hours go where only a human helps. A widget on the website is not that.
Some method will fill the gap
The question is no longer whether your clients get AI advice, but whose method it reflects. Every practice now has a channel it either shows up in or cedes.
The calendar is the ceiling
Expertise scales with hours. The people who would benefit most rarely fit a retained engagement, and problems do not arrive at appointment times. The reach of a method ends up a fraction of the demand for it.
The approach
How an AI companion is built on your coaching method
A companion, not a chatbot. The difference is not the model. It is what the thing is built to do, and what it is built to refuse.
Built on your method
The companion is configured from your material — your frameworks, your language, your worked examples. It answers the way you would, because it was told how you do it, not because it averaged everyone who has ever written about the topic.
It hands off on purpose
You define the situations where the companion stops and brings the person to you. Those triggers are the design, not an afterthought: the companion exists to start relationships, not to end them.
Candour over flattery
Senior people are agreed with all day. The companion is configured to push back where pushing back is the job — the same reason someone hires you instead of asking a friend.
It says what it is
The companion introduces itself as an AI companion built on your approach. Nobody is misled about who they are talking to, which is the only version of this that survives contact with a professional body.
Configured per client, not per product
The same method can be delivered differently to a first-time team lead and to a division head. Tone, depth and pace are configuration, and you own the settings.
Three roles
Three ways coaches use AI: attract, augment, scale
One companion, three roles, in the order they pay off. Most practices start with the first and grow into the others. Nothing here requires committing to all three.
- 01 · Attract
A front door that is open at midnight
A visitor describes a real situation and experiences your method within minutes — no form, no wait. They arrive in your calendar already able to articulate the problem, and they arrive warm.
- 02 · Augment
The engagement stops pausing between sessions
Clients apply the frameworks when the situation actually happens, not two weeks later. You get summaries and recurring patterns instead of a cold start, so each session begins where the client is now.
- 03 · Scale
Reach the people the calendar never could
Individuals below your usual engagement size, or entire leadership cohorts at a corporate client, get access to the method at a price and availability one-to-one work cannot offer — without adding an hour to your week.
Your reach, your rules
Scale your coaching practice without adding hours
Extend the range of your practice — and keep every decision about how. A method that only travels at the speed of your calendar reaches a fraction of the people it could help, and turns away the rest. The companion widens the range in every direction at once: who you can serve, how intensely, and on what commercial terms. Which of those you actually use is your call, not ours.
No missed opportunities
Nothing falls through the floor any more
The enquiry at 2 a.m., the person who cannot wait six weeks for a slot, the lead that went cold while you were with a client. Every one of them now meets your method immediately instead of meeting your contact form — and the ones worth your hours are handed to you.
Intensity
From a five-minute nudge to a full engagement
The same method, dialled anywhere along the range: a light touch that answers one question a week, structured accompaniment between monthly sessions, or intensive daily work through a transition. Low-intensity offers become viable because they no longer cost you an hour each.
Audience
The people who could never afford an hour of your time
Early-career professionals, first-time team leads, small non-profits, an entire workforce rather than its top layer. They are not lost revenue today — they are simply not reachable. A companion reaches them at a price that works, and some of them become clients later.
Commercials
Subscription, one-time payment, or neither
Monthly access, a one-off fee for a defined programme, per-seat for a corporate cohort, included free with a retainer as the thing that makes your offer unmatchable, or a free front door that only converts. Mix them per audience. Change them next quarter.
Capacity
Growth that does not cost you evenings
Reach stops being a function of hours worked. Adding a hundred people to a cohort does not add a hundred hours to your week, which is the only version of growth that a one-person practice can actually survive.
Positioning
Your premium hours become more scarce, not less
The companion does the work that never needed you personally, so the time you do sell is the time only you can give. Practices that add a companion tend to raise the value of the human session rather than dilute it.
Most platforms in this space ship their business model with the software. find42 ships the companion — the pricing, the packaging and the tiers stay yours.
The one thing we will not configure for you
Use cases
Who it is for: coaches, consultants, trainers and L&D
Any practice whose value is a method. The platform does not assume a domain. If the expertise is codified enough to teach, it is codified enough to configure.
Executive and leadership coaching
Books, frameworks and twenty years of practice become a companion that works between sessions and qualifies the people who should become clients.
Consulting practices
A partner's judgement made available to client teams day to day, with hand-off rules that route the engagements worth having back to the partner.
Career and early-career guidance
Structured guidance for people at the start of the path — first job, first team, first hard conversation — at an availability one-to-one mentoring cannot match.
Corporate L&D and onboarding
Roll a companion out to a cohort so a training programme keeps working on the Monday after the workshop, and new joiners have somewhere to ask the questions they will not ask a manager.
Trainers and course creators
A curriculum becomes something learners can argue with, in their own situation, rather than a set of recordings they watch once.
Associations and professional bodies
Members reach the organisation's own standards and guidance in their own language, all year, instead of once at the annual conference.
Capabilities
What the AI coaching platform does
What a companion does that a chat window doesn't.
It remembers the relationship
Profile and conversation history carry from session to session, the way a coach's notes do. The companion knows what was tried last month and whether it worked.
It talks
Voice conversations with the same persona, for the commute and for the people who think out loud rather than in writing.
It learns your corrections
Feedback on individual answers tunes the companion toward your method over time. The gap between what it says and what you would say is something you can close.
It shows you the patterns
Consent-based, aggregated themes from companion conversations: sharper preparation for your sessions, and a view of what your market actually struggles with that no competitor has.
It speaks your clients' language
The app is available in German, English, Spanish and French — the same four languages this page is written in — and the companion answers in the language the person writes in. Further languages are added as the companions need them.
It runs under your name
Your brand, your domain, your front door, your commercial model — not a third-party app your clients learn to use instead of you.
Confidentiality
GDPR, EU hosting and client confidentiality
Built where confidentiality is the product. Coaching conversations are the most sensitive thing a client will ever type. The platform is built on the strictest standard we could hold ourselves to, because the argument you make to your clients has to be true.
European hosting, GDPR by default
Data stays in the EU and the platform is engineered to European data-protection rules rather than retrofitted to them.
Consent is explicit and revocable
What the coach can see from companion conversations is a decision the client makes, and can unmake.
Export and deletion belong to the user
Full export of a person's own data, and deletion that actually deletes.
You decide what the companion knows
Your material, your red lines. Nothing is added to a companion's knowledge without the expert who owns it putting it there.
Getting started
How to build your AI coach in three steps
Three steps, each one small, each one yours to stop.
A working session
Half a day with you: the frameworks that matter, the boundaries that are not negotiable, the tone. The configuration wizard itself takes about an hour — the rest of the time goes into getting the method right, which is the part that cannot be automated.
A quiet pilot
A handful of trusted clients or contacts use the companion for a few weeks. We watch the conversations with their consent, you read what they actually asked, and we tune.
Rollout on your terms
Front door, client companion, or cohort offering — in whatever order the pilot supports, at whatever price you decide to attach to it. Nothing goes public before you have read what it says.
The coach sets the commercial model — subscription, one-time payment, per-seat or bundled into an engagement. Platform pricing agreed after a configuration working session.
Questions
Frequently asked questions
Will an AI companion replace me?
No, and it is designed not to. The companion carries your method between sessions and routes people to you when the situation needs a human. You define the hand-off triggers yourself, and the companion states openly that it is an AI companion built on your approach.
Do I really have to bring AI into my coaching practice?
Nobody can force it, but the decision is being made around you. Clients already take their questions to a chatbot between sessions, corporate buyers now ask in writing how a provider works with AI, and a practice with no answer is compared against one that has it. The useful move is not adding a chatbot to the website — it is integrating AI into the coaching process itself: intake, the work between sessions, preparation, follow-through. That is what this platform is for, and starting with one quiet pilot is a smaller decision than it sounds.
How is this different from an AI clone or a lead-generation widget?
Lead generation is one of three roles, and the least interesting one. The companion is session-aware: it keeps a relationship over months, adapts per client, produces summaries for your session preparation, and carries guardrails and hand-off rules instead of chatting agreeably forever.
Which business model does find42 lock me into?
None. You decide whether the companion is a subscription, a one-time payment for a defined programme, a per-seat licence for a corporate cohort, a free front door, or something included with an existing retainer — and you can run different models for different audiences and change them later. Most platforms in this space ship their pricing and their tiers along with the software; we ship the companion and leave the commercial model where it belongs, with the practice that owns the method.
Can the companion serve people who could never afford my hourly rate?
That is one of the strongest reasons to do it. Early-career professionals, first-time team leads, small non-profits and whole workforces rather than their top layer are not lost revenue today — they are simply out of reach of a calendar. A companion reaches them at a price that works for them, without taking an hour out of your week, and some of them become one-to-one clients later.
Who owns the method, the content and the conversations?
You do. Your material is yours, the companion configured from it is yours, and the conversations belong to the people who had them. Nothing you provide is used to train a model for anyone else.
Where is the data stored?
In the European Union. The platform is engineered to GDPR rather than adapted to it: explicit consent, full export, and deletion that removes the data.
How long does it take to set up?
The configuration wizard takes about an hour. A working session to get the method and the boundaries right takes half a day. A quiet pilot with real clients runs a few weeks before anything goes public.
What happens if the companion gives bad advice?
Three defences, in order: you define red lines and hand-off triggers before it ever talks to anyone; a pilot with consenting clients surfaces problems while the audience is small; and feedback on individual answers tunes the companion toward your method over time.
Which languages does it support?
The app is available in German, English, Spanish and French — the same four languages this page is written in — and the companion answers in the language the person writes in. Further languages are added as the companions need them.
Does it work on a phone?
Yes. It runs in the browser, installs as an app on iOS and Android, and supports voice conversations for the commute.
The ask
Bring your coaching method. We bring the technology that carries it.
The first conversation is not a sales call — it is a working session about your frameworks, your boundaries, what you would never let an AI say in your name, and who you want to reach that you cannot reach today. What you charge for it, and to whom, stays your decision throughout. If you would rather see it than hear about it, we will show you a companion that is already running.